{"id":13712,"date":"2026-10-10T18:30:35","date_gmt":"2026-10-10T16:30:35","guid":{"rendered":"https:\/\/konekta.hr\/poslovne-edukacije\/?page_id=13712"},"modified":"2026-10-16T09:19:52","modified_gmt":"2026-10-16T07:19:52","slug":"kako-odrediti-cijenu-svoje-usluge","status":"publish","type":"page","link":"https:\/\/konekta.hr\/poslovne-edukacije\/kako-odrediti-cijenu-svoje-usluge\/","title":{"rendered":"Kako odrediti cijenu svoje usluge"},"content":{"rendered":"\t\t
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Online edukacija <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kako odrediti cijenu svoje usluge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Odredi cijenu koja tebi donosi zaradu kakvu \u017eeli\u0161, a tvojim klijentima vrijednost zbog koje te biraju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zara\u0111uje\u0161 li od svojih usluga koliko bi \u017eeljela?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mo\u017eda ve\u0107 neko vrijeme razmi\u0161lja\u0161 o tome da preispita\u0161 ili pove\u0107a\u0161 cijenu svoje usluge, ali nikako da to stvarno napravi\u0161.
Zna\u0161 da bi ti bolje postavljena cijena mogla donijeti vi\u0161e profita, vi\u0161e financijske sigurnosti i klijente koji cijene tvoj rad.<\/strong>
Vidi\u0161 i druge u svojoj bran\u0161i koji ne nude nu\u017eno bolju uslugu, a napla\u0107uju vi\u0161e.<\/p>

Ali koliko bi zapravo trebala napla\u0107ivati?<\/strong>
Kako odrediti cijenu koja ti donosi zaradu kakvu \u017eeli\u0161, a da klijenti i dalje biraju tebe?
I tako vrijeme prolazi u razmi\u0161ljanju, tvoja stru\u010dnost raste, a tvoja zarada ne.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cijena nije samo broj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dvije poduzetnice mogu nuditi vrlo sli\u010dnu uslugu, imati usporedivo iskustvo i kvalitetu rada, a napla\u0107ivati potpuno razli\u010dite cijene.<\/strong><\/p>

Za\u0161to su klijenti jednoj spremni platiti znatno vi\u0161e nego drugoj?
I za\u0161to se toj drugoj \u010de\u0161\u0107e javljaju klijenti koji tra\u017ee popust, dok prvu biraju oni koji \u017eele raditi upravo s njom, iako nije najjeftiniji izbor?
Zato \u0161to cijena nije samo broj koji dobije\u0161 iz matemati\u010dke formule.<\/strong><\/p>

Izra\u010dun je va\u017ean, naravno.
On ti pokazuje koliko najmanje treba\u0161 napla\u0107ivati da pokrije\u0161 tro\u0161kove poslovanja i svoju pla\u0107u. Ali ne pokazuje koliko bi svoju uslugu zaista trebala napla\u0107ivati.<\/strong><\/p>

I zato u ovoj edukaciji cijenu odre\u0111uje\u0161 uzimaju\u0107i u obzir i druga dva klju\u010dna faktora koje poduzetnice naj\u010de\u0161\u0107e zanemaruju.
Jer upravo oni utje\u010du na to koliko su tvoji idealni klijenti spremni platiti i ho\u0107e li izabrati tebe.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kad zna\u0161 da tvoja cijena prati vrijednost koju daje\u0161, poziciju koju \u017eeli\u0161 na tr\u017ei\u0161tu i klijente s kojima \u017eeli\u0161 raditi, puno ti je lak\u0161e stajati iza svoje ponude.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nDobro postavljena cijena mo\u017ee ti omogu\u0107iti da:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tsigurnije predstavlja\u0161 i prodaje\u0161 svoju uslugu, jer zna\u0161 na temelju \u010dega si odredila svoju cijenu.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tlak\u0161e donosi\u0161 odluke o cijenama kad se promijene tvoje usluge, tro\u0161kovi ili poslovni ciljevi, jer ih vi\u0161e ne odre\u0111uje\u0161 prema osje\u0107aju, konkurenciji ili naga\u0111anju koliko bi klijenti platili. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tdefinira\u0161 poziciju koju \u017eeli\u0161 imati na tr\u017ei\u0161tu i postane\u0161 prepoznatljiva upravo po njoj.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tjasnije poka\u017ee\u0161 klijentima vrijednost svoje usluge, da razumiju \u0161to dobivaju i za\u0161to odabrati upravo tebe.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tprivla\u010di\u0161 klijente kojima je va\u017enija vrijednost nego najni\u017ea cijena.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tda zara\u0111uje\u0161 koliko \u017eeli\u0161 od posla koji ve\u0107 dobro radi\u0161 i u njemu u\u017eiva\u0161.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\nJe li tvoja cijena dobra za tebe i za tvoj biznis?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mo\u017eda ti je va\u017eno da tvoje usluge budu pristupa\u010dne klijentima. I to je u redu.<\/p>

Ali postoji razlika izme\u0111u cijene koju si svjesno odabrala i one koju napla\u0107uje\u0161 zato \u0161to misli\u0161 da klijenti ne bi platili vi\u0161e.<\/strong>
Pa, donosi li ti tvoja sada\u0161nja cijena zaradu i stabilnost kakvu \u017eeli\u0161?<\/p>

Jer nije poanta samo pove\u0107ati cijenu, nego odrediti onu koja odgovara vrijednosti tvoje usluge, klijentima s kojima \u017eeli\u0161 raditi i financijskim ciljevima tvog biznisa.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Poanta nije u tome da napla\u0107uje\u0161 \u0161to vi\u0161e, nego da zna\u0161 za\u0161to napla\u0107uje\u0161 toliko koliko napla\u0107uje\u0161.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Za postavljanje adekvatne cijene ne treba ti samo formula, nego sustav koji uzima u obzir tebe, tvoju uslugu, tvoje klijente i biznis kakav \u017eeli\u0161 graditi.<\/p>

Upravo to sam za tebe pripremila u online edukaciji “Kako odrediti cijenu svoje usluge”.<\/strong>
Uz video edukaciju i prakti\u010dne radne materijale (PDF) vodim te korak po korak do cijene koja prati vrijednost tvoje usluge, poziciju koju \u017eeli\u0161 imati na tr\u017ei\u0161tu i tvoje financijske ciljeve.<\/p>

Odredit \u0107e\u0161 koliko napla\u0107ivati, za\u0161to upravo toliko i ako mijenja\u0161 cijenu, kako to najaviti<\/strong>\u00a0klijentima.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u0160to se mijenja kada zna\u0161 kako adekvatno odrediti cijenu svoje usluge?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cijenu odre\u0111uje\u0161 prema jasnim kriterijima i zna\u0161 za\u0161to napla\u0107uje\u0161 upravo toliko.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cijenu odre\u0111uje\u0161 prema jasnim kriterijima i zna\u0161 za\u0161to napla\u0107uje\u0161 upravo toliko.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ve\u0107 neko vrijeme razmi\u0161lja\u0161 o promjeni cijene, ali odluku stalno odga\u0111a\u0161 jer nisi sigurna koliko bi trebala napla\u0107ivati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zna\u0161 koliko treba\u0161 napla\u0107ivati i za\u0161to, pa odluku donosi\u0161 sada, a ne \u201cjednog dana\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cijenu si odredila prije nekog vremena i nisi je preispitivala, iako su se tvoje iskustvo, usluge ili tro\u0161kovi poslovanja promijenili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cijenu gleda\u0161 kao poslovnu odluku. Zna\u0161 kada i kako je preispitati, pa je prilagodi\u0161 kad se tvoj biznis promijeni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Svaki put kad uvodi\u0161 novu uslugu ili priprema\u0161 ponudu, cijenu odre\u0111uje\u0161 ispo\u010detka i pita\u0161 se je li previ\u0161e ili premalo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Poslije<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ima\u0161 jasne kriterije prema kojima odre\u0111uje\u0161 cijene novih usluga ili ponuda klijentima, bez stalnog dvoumljenja koliko naplatiti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jer adekvatna cijena nije cilj sama po sebi. Ona je temelj biznisa od kojeg mo\u017ee\u0161 dobro \u017eivjeti.
Kad je uskladi\u0161 sa svojom ponudom i porukom te je nudi\u0161 klijentima kojima je tvoja usluga stvarno namijenjena, od posla koji voli\u0161 i u kojem si stru\u010dna mo\u017ee\u0161 dobro \u017eivjeti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tvoj biznis tada slu\u017ei tebi, a ne ti njemu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u0160to sve dobiva\u0161 odmah?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Video edukacija (35 min)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ovo je kratka edukacija, i takva je namjerno.
Da bi dobro odredila cijenu, ne treba ti puno teorije, nego jasni koraci.
Uz prakti\u010dna obja\u0161njenja i primjere, korak po korak, nau\u010dit \u0107e\u0161 kako odrediti cijenu svoje usluge uzimaju\u0107i u obzir sve klju\u010dne faktore, a ne samo matemati\u010dki izra\u010dun.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Prakti\u010dni radni materijali s konkretnim primjerima (PDF)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ispunjava\u0161 ih uz video edukaciju, izravno u PDF-u ili isprintane. Sadr\u017ee prakti\u010dne zadatke i konkretne primjere.
Mo\u017ee\u0161 ih spremiti i ponovno koristiti svaki put kada uvodi\u0161 novu uslugu ili \u017eeli\u0161 preispitati postoje\u0107e cijene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Predlo\u017eak poruke za klijente - najava promjene cijene<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U radnim materijalima pripremila sam ti i gotov predlo\u017eak poruke kojom postoje\u0107im klijentima mo\u017ee\u0161 najaviti promjenu cijene, uz smjernice kako tu poruku iskoristiti i kao priliku za dodatnu prodaju.<\/p>

Jer nije dovoljno samo odrediti novu cijenu. Va\u017eno je znati kako je uvesti u poslovanje i predstaviti postoje\u0107im klijentima, kako bi izbjegla nepotrebne nesporazume i neugodne razgovore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Samostalan rad u svom tempu \u010dak 365 dana<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Video edukaciji na edukacijskoj platformi mo\u017ee\u0161 pristupiti kada god ti odgovara (24\/7) i pro\u0107i je vlastitim tempom, koliko god puta \u017eeli\u0161.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Od ideje do edukacije koju stvarno provodi\u0161 i prodaje\u0161<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\"Anamarija\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tAnamarija Vinski<\/span>Studio V, Virtualna asistentica za Instagram i strategiju sadr\u017eaja<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\t\"Iako sam prije ve\u0107 pro\u0161la edukacije za odre\u0111ivanje cijena, prije ove i dalje sam imala osje\u0107aj nejasno\u0107e i nesigurnosti, a cijenu svojih usluga odre\u0111ivala sam ili \"odokativno\" ili \u201cprema drugima\u201d iz djelatnosti.
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\nKroz ovu edukaciju dobila sam jasno\u0107u i najve\u0107i \"AHA moment\" o tome kako postavljam svoje cijene, poslovanje i kako \u017eelim da ono funkcionira dugoro\u010dno.<\/b>

\nKonkretni primjeri koje Marina kroz edukaciju daje i na\u010din na koji vodi kroz proces doveo me u samo sat vremena do mojih adekvatnih cijena.\nEdukacija je jasna, lako primjenjiva, bez vi\u0161ka informacija, a video lekcija savr\u0161eno prati radni listi\u0107.\n

Dobila sam i jasniju sliku kako strukturirati svoje usluge tako da me podr\u017eavaju u biznisu i u radu s klijentima. Ovu edukaciju preporu\u010dila bih svakome tko \u017eeli kona\u010dno imati sigurnost u cijene svojih usluga, ali i jasniju sliku kako poslo\u017eiti poslovanje.\"<\/b>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tko te vodi kroz ovu edukaciju?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moje ime je Marina Kolar.<\/strong> Poslovna sam mentorica s 25 godina iskustva u biznisu, prodaji i edukacijama. Kroz moje edukacije i mentorske programe pro\u0161lo je vi\u0161e od 3.000 poduzetnika i poduzetnica.<\/p>

2020. sam preslo\u017eila sam poslovni model i na\u010din na koji vodim svoj biznis. U samo \u0161est mjeseci te pandemijske godine zaradila sam vi\u0161e nego u cijeloj prethodnoj godini.<\/strong> Nisam radila vi\u0161e, nego sam donosila druga\u010dije poslovne odluke.<\/p>

Isto vidim kod poduzetnica s kojima radim: kad po\u010dnu donositi druga\u010dije poslovne odluke, mijenjaju se i rezultati.<\/strong> Cijena je samo jedna od njih, ali me\u0111u najva\u017enijima<\/strong>, jer ona tvoje ciljeve mo\u017ee podr\u017eati ili sabotirati.<\/p>

Zato sam osmislila ovu edukaciju: da odre\u0111ivanje cijene ne bude naga\u0111anje ili uspore\u0111ivanje s konkurencijom, nego svjesna poslovna odluka koja tebi donosi rezultate koje \u017eeli\u0161, a tvojim klijentima vrijednost zbog koje te biraju.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vrijeme je da cijenu svoje usluge odredi\u0161 kako treba<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Odredi adekvatnu cijenu svoje usluge, s jasnim razlogom za\u0161to je ba\u0161 takva, i primijeni isti sustav svaki put kada \u017eeli\u0161 preispitati postoje\u0107e ili odrediti cijene novih usluga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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